General Motors is investing in Coskata, an ethanol start-up company. Coskata plans to use feedstock other than corn to produce their ethanol. It’s good to see GM investing in a company that uses feedstocks that don’t compete with food, which is a definite downfall to current corn ethanol practices. The announcement of this investment comes shortly after legislation pushing fuel efficiency standards and alternative fuels has been passed. GM’s investment in Coskata and push of E85 fuel shows that the automotive industry is now feeling pressure to incorporate alternative fuels and efficient technologies in their products.