With the convenience of computers and internet in our Information Age, it's no wonder anyone searching for anything from a great pair of running shoes to a short biography of Margaret Thatcher contracts a severe case of Google-itis. (Or your favorite search engine-itis.) Whether reliance on internet search engines is positive or negative is up for debate, but the fact of the matter remains: search engines are quick, easy, and reasonably reliable.
Energy technology and energy efficiency are hot topics. In fact, the green attitude has expanded to include search engines. Few will argue that saving energy is a bad thing. So, why not create an energy saving search? That's exactly what Heap Media has done with the creation of Blackle: the energy saving search powered by Google.
How does it work? Simple really. It's the same Google you know and love, only the background is black instead of white. According to Blackle's reference to a paper from Roberson, et al., displaying a black screen on your computer uses less energy than displaying a white screen. It may not seem like much, but every little bit helps.
Maybe you're searching for earth-shattering news about energy technology and policy. Give it a try. Or even set Blackle as your default search engine. Blackle may not blow down the doors in Washington, but saving end use energy is important, nonetheless.