I finally had a chance to go see There Will Be Blood last night and was thoroughly entertained. Starting off, the music set the tone for the movie from the first scene which really captured the intensity of the oil expansion period. At the end of the movie, I realized I had clinched my fists throughout the entire film.
The movie called attention to the fact that companies like Standard Oil also support a far larger, oft forgotten network of smaller energy third-party contractors and providers, like Daniel Day-Lewis's Plainview Oil Co. in the movie. These energy entrepreneurs are only currently incentivized to push their boundaries far and wide to find new ways to expand the market for oil. These small oil actors today have neither the ability nor the motives to go "green" unless more big energy dollars flow to more alternative energy research. In addition, government promotion of so called 'green-collar' jobs, for the expansion of the installation and distribution of green electricity, for example, must expand nationally. Cities like San Francisco, and more recently Austin have begun to embrace the green economy by encouraging local job growth in key alternative energy areas. More local and state governments getting behind the economic power of new energy will lead to the creation of more modern day H.W. Plainviews driving for change in the new green economy.